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Iittala embarks on a new era with an updated design language, led by recently recruited creative director Janni Vepsäläinen. This reinvigorated design direction reflects the company's commitment to creative innovation, quality in design and the deeply rooted craftsmanship heritage at the heart of Iittala. Inspired by the dynamic world of fashion, we welcome a fresh new version of Iittala, innovative and edgy.
New logo features fiery shapes
The font, developed explicitly for Iittala, is central to its visual identity. It is a flare serif font representing the modern and artisanal feel at the heart of the brand.